USER RESEARCH & PRODUCT DESIGN at MERCARI
As a sole user researcher, I worked on the development of a sister app for Mercari, focusing on the resale of designer items. During the app development, my research focus was to uncover the pain points and needs of our potential target users. Post-launch, I conducted in-depth interviews to enhance usability, and my team swiftly addressed the identified pain points, resulting in a significant increase in the selling rate.
Following this success, I transitioned to lead the user experience efforts for a new communication app within Mercari's startup division. My responsibilities included conducting generative research, involving interviews with over 50 university students to gain insights into their online communication habits. Additionally, I conducted in-depth interviews to assess and refine our prototype.
PROJECTS
Generative and evaluative research for a new app called Mercari Maisonz, launched in August 2017
Prototyping, journey mapping, App interface design, and generative research for a new closed social media platform
TAKEAWAY
METHODOLOGIES
In-depth interviews
UI design
Usability testing
Quantitative research
In a startup culture that prized agile, fast-paced work, open communication, and creative problem-solving, I gained invaluable insights. The experience underscored the significance of challenging conventions, embracing adaptability, and maintaining a results-driven mindset. Within small teams, I wore multiple hats, acquiring new skills on the job -ranging from UX research, design, project management, and marketing.